TABLE OF CONTENTSTop 14 Offline Marketing Channels to Help You Drive SalesCan’t decide between online and offline marketing channels? Maybe, you don’t have to choose one! With advanced technology and numerous tools at your disposal, it is much easier to create any marketing campaign you need! But, there is still a doubt! Is offline marketing helpful in today’s digital period? ![]() Like Martin Lindstrom, the great Danish author once said: “Online marketing rarely can appeal to more than two senses – yet offline often (if utilised the right way) represents the option of multi-sensory appeals.” And we couldn’t agree more! Indeed, offline marketing gives customers a first-hand experience of a company’s products or services. What would you prefer more? Seeing a large-sized cut out outside the theatre for the upcoming Black Panther movie or a social media ad swimming amongst thousand others? However, tighten your seat belts because we are about to discuss the 14 most commonly used offline marketing tools with their benefits. Let us get right to it! What Is Offline Marketing?Before we get to the buzz, let us clear our basics! An offline advertising channel helps businesses connect with their audience personally. It can be networking at a social event or buying a billboard to appeal to target customers! With the growing number of emails, online banners, social media posts, etc., people suffer from digital fatigue and want a break! Did you know that an average office worker gets nearly 90 emails daily? Also, 70% of all users who use an ad-blocker block up to 200 online ads! Using offline marketing strategies, you can make emotional bonds with your audience and convince them to give your brand a try! Also, the leads you generate offline are far more reliable than online responses. For instance, a person you exchanged cards with at a trade fair is more likely to close a deal with you than another person who enquired about a product many months back. How Does Offline Marketing Work?Like every marketing campaign, your first step is to plan a layout and schedule. Consider why you want to launch a program and who is your intended audience. These details can help pave the way to a successful offline marketing campaign. Try to segment your audience according to your objectives for every campaign. For example, you can target your existing customers and the people in the neighbourhood if you want to promote your restaurant’s new menu. Thus, you can convert new customers and drive repeat business during the same offline marketing program! Also, plan the timing for your campaign and location. Again, your target audience must dictate these factors. In our above example, you must execute a marketing plan a few days before your menu’s launch and in the vicinity of your restaurant. The following steps include drawing up a budget and creating artwork with a compelling copy. Settle these aspects in the first stage of your campaign, irrespective of the offline marketing channels you use. You can do everything in-house, but it is much better to employ automated direct mail services like PostGrid if you want to conduct traditional mailing. Once you plan everything, begin to assemble the pieces:
The final stage is to track your campaign performance and draft insightful reports. If the results are excellent, you can work with the same offline marketing platforms again. Otherwise, experiment with other channels, artwork, and audiences, until you discover the ideal combination best for your business! What Are the Benefits of Offline Marketing Channels?One of the primary features of offline marketing is that it is very subtle. Unlike online ads that are too much in the face, this advertising form helps companies make genuine connections. Most people do not notice that offline promotions are all around them! We see it every day, from a full-page ad in the local newspaper to a colourful poster taped outside a telephone booth. Here are some more reasons and benefits of using offline marketing strategies:
The Best Offline Marketing Strategies You Can EmployHere is a list of the most effective offline distribution channels and how they can help you expand your outreach and increase sales: Radio Advertisements89% of the UK’s adult population hears the radio weekly for an average of 20.3 hours! Running radio ads on popular channels helps you connect with your customers when they have enough time and are willing to listen to your message. Hence, radio ads have a better impact and recall rate on the audience than online messages. However, you can only provide a few details using offline marketing on the radio, so ensure to redirect your prospects to another channel for more information. You can insert your website and phone number within the ad to let interested customers contact you. Television AdvertisementsTV ads are among the most commonly-used offline marketing examples worldwide. They allow you to offer customers a visual aid about your products or services, allowing them to identify with your business! Unlike radio ads, TV advertisements are a little expensive. Hence, you must balance the number of ads with other offline marketing platforms to make the most of your budget. Try creating a video that best captures your company’s vision and explains what you have to offer! Thus, customers get your message clearly within a minute or so before another ad plays on their screens. Businesses using TV advertising get a 69% hike in online conversions. Hence, it is worth making it an integral part of your offline marketing plans. Promotional itemsPromotional materials help show your customers and prospects you care for them! Also, it makes them feel special and persuades them to complete your call-to-action (CTA). Sending promotional items for your offline marketing plans helps you grab your audience’s attention almost instantly. For example, USB drives, notepads, pen holders, mugs, etc., with your company name and logo, build brand recognition. They are also long-lasting offline marketing tools that stay in a household or office for several days. Another example is sending out holiday or birthday cards to your prospects. Add a unique coupon code with a small discount to motivate them to purchase from you immediately! If you want to connect with a high-ticket account, you may add a small gift, like a mini speaker, flash drive, calendar, etc. They help you create authenticity and creditworthiness. Also, people often use these offline marketing items, giving your brand more exposure. T-shirts are another offline advertising item we recommend businesses use under our corporate gifting solutions. You can give them out at events or send them as direct mail to surprise your clients and win them over. Again, remember to brand all your tools to make your company stand out from the crowd. Here is an example of how you can send eye-catching items to your customers: Tomorrowland, a Belgium-based annual music dance festival, sends its tickets to registrants via postal mail. It packages these waistband tickets in an exclusively-designed treasure chest. Such appealing and extravagant offline marketing examples get people talking about you. In this example, every registrant who received the mailpiece turned into a brand ambassador for Tomorrowland and promoted the festival by posting pictures all over social media. Please note how Tomorrowland succeeded in driving online traffic via an offline marketing program. Event MarketingParticipating in events helps you fulfil many offline marketing goals simultaneously, like:
Make an event calendar highlighting all the trade fairs in your city or nationally during the year. Ensure these exhibitions have a nationwide reach and match your industry. You can advertise your participation using multiple online and offline marketing channels. For example, send invitation cards via direct mail and run social media ads letting people know about your activities. Additionally, you can run your offline marketing events, like a workshop, seminars, or conferences. They help you generate more news about your company and set you apart from your competition. Try inviting every customer you know and promoting your event widely to get enough attendees. Below is an example of one of Pepsi’s offline marketing events in the 1980s. It is one of the most unique and successful advertising programs you can benefit from knowing! PepsiCo conducted a blind taste test nationally to prove itself better than its competitor Coca-Cola. They designed a set-up on streets, wherein passersby could stop and taste the two sodas without knowing which one’s which! Also, they had to pick which one tasted better. Not surprisingly, customers selected Pepsi over Coca-Cola by a considerable amount. The result? Pepsi attracted thousands of new customers and had incredible publicity following this offline marketing public program! Many famous brands, like Google, Facebook, etc., host several events to advertise their services and entice more customers! You can start with a small offline marketing strategy, like hosting an invited participants-only conference for a panel discussion, industry talks, etc. The point is to do something that best suits your business and can help you drive conversions at your pace! Billboards AdvertisingBillboards are massive offline advertising materials to showcase your message to a broad audience. They are not as expensive as you think and help you appeal to a lot of people altogether! Last year, UK’s out-of-home (OOH) offline marketing produced 901 million of revenue. And billboards make for about 66% of the total OOH promotional market. However, please remember billboards only consist of a large-sized image and a one-liner message. You can also insert your brand name and logo, but that is the extent of it. Thus, add a short pURL, so interested prospects can visit your page and enquire further! Magazine AdsMagazines are still in fashion, primarily in fields, like finance, healthcare, hospitality, travel, apparel, tech, etc. It is affordable, effective, and attention-grabbing, making it one of the best offline marketing ideas! Always insert your magazine ad in a targeted and reputed magazine whose readership comprises your customer demographic. Hence, you can zero in on your intended customers and offer them in-depth details about your company. Newspaper AdsLike magazines, newspapers are also among the top offline marketing examples in the print media segment. They are an excellent option for businesses who want to promote themselves for a long time at low prices! Most companies that employ newspaper ads as part of their offline marketing strategies focus on the older generation. For instance, if you sell fitness and health products to people above 50 years, newspaper ads can help you reach them directly. But, it is hard to track the performance of newspaper advertising because these printed items promote companies in several sectors. Hence, learning and segmenting the results to see if your brand is getting enough coverage can be complicated! Business CardsInvesting in business cards is one of the most long-running offline marketing activities companies have! You can hand them out at business events and one-to-one client meetings or attach them to other promotional items. Use a unique layout that demonstrates your business values and out-of-the-box thinking! You can use business cards as valuable offline marketing tools, but they are also helpful for day-to-day correspondence. Ensure all employees in your firm have a personal business card with their names and details. You never know when they would need to share their contact information with prospective clients. Direct Mail Flyers and PostcardsDirect mail has a response rate of 9%, and nearly 96% of UK customers engage with these offline marketing items. You cannot leave out traditional mailing when you plan to launch an offline marketing campaign. It helps you get closer to your goals by pushing prospects to the bottom of the funnel in a short span! You have several options to launch direct mail advertising campaigns, like: PostcardsPostcards are small and cost-efficient offline media examples you can use to communicate with prospects. They create a nostalgic effect, and people love collecting them. Hence, using postcards ensures you stay in a household for a long time because most recipients stick them to their refrigerators or pin them to their boards. Additionally, there are several postcard sizes available with thousands of custom options. Try PostGrid’s direct mail API to draft, print, and ship your postcards to develop a memorable offline marketing campaign. Our services can help you integrate direct mailing into your CRM, so you can launch a campaign any time you need! LettersMarketing letters are a professional way of persuading your target customers, primarily for B2B companies that focus on account-based offline marketing strategies. Google often sends out marketing letters promoting Google Adwords to businesses. It also includes an offer coupon to get more customers on board. It uses a one-page format with three to four paragraphs. But, its content is engaging and appealing to the prospective audience. FlyersUsing flyers for offline marketing allows you to depict more information than postcards. Hence, decide which direct mail types you want to use, depending on your messaging and marketing motives! Flyers can have a single-fold, double-fold, etc., so you can fit in more words or images. They are colourful and interactive offline marketing tools, helping to communicate with customers and make a positive impression. Print custom QR codes and pURLs on the front side to guide people on what to do next and accelerate responses! PostGrid’s direct mail services can help you add these trackable features to your items and monitor campaigns online. SponsorshipsIf you have an adequate budget, you can sponsor specific events as part of your offline marketing tactics. Sponsorships are ideal for talking to your existing and potential customers offline. Sponsoring events that interest your target market helps you inform prospects about your brand and its products and services. For example, Avis, a car rental business, sponsors many sporting events, like the Super Bowl and the Olympics. This offline marketing strategy helps this company generate leads throughout the year and increases sales! But, enter into a legitimate contract with the event managers to include your details in all event merchandise and promotional materials. Press ReleasesYou don’t need an in-house PR team if you network enough with your local journalists to get favourable press coverage for your brand. Also, using press releases as offline marketing tools is affordable because you do not need to pay for every issue. You must prepare a newsworthy brand story and share your benefits engagingly. However, there is another thing you can do if you don’t want to rely on reporters from publishing houses entirely. You may print and mail press releases to your target audience with other offline marketing examples—via direct mail. It lets you narrow the readers for this offline marketing tool and draft whatever you want your audience to know. Such press releases are similar to company newsletters that talk about the latest industry news, your recent accomplishments, your product information, etc. Loyalty ProgramsCreating a loyalty program for your long-term, loyal customers can help you get unlimited referrals. Some businesses develop an online loyalty program like Starbucks, wherein customers pay using an app and collect Stars which they can redeem for free food and drinks. However, you can use several offline marketing ideas for loyalty programs, like affiliate marketing. Ask your customers to refer to other people in exchange for redeemable points, gifts, etc. Advertise the incentives of your offline marketing program for customers using several channels to inform more people about it. The more customers join you, the more leads you can generate in your pipeline year-round. Vehicle WrapsCompanies have been using vehicle advertising for a long time! But it is hard to get people’s attention on busy streets these days. Yet, it doesn’t mean it is not an excellent offline marketing strategy to drive conversions! Design artwork with bright colours and enticing headlines that make people stop and look at your ad. Also, select large vehicles like buses to get maximum customers to notice them at least once during your offline marketing program. You should consider the bus’s route before you stick your ads on it to avoid missing out on profitable opportunities. For example, if your retail store is in West London, you don’t want to run offline marketing campaigns in the South. Thus, ensure to enquire about these factors beforehand to get maximum results! In-Transit AdvertisingThe average time people travel to their workplace and back is 59 minutes daily. If you add this figure to know how much time they spend in transit monthly, you would agree that in-transit advertising is among the finest offline advertising examples! You can put up attention-grabbing posters on different train stations and near subways. Some companies also book spaces inside the trains to advertise to commuters. Editor’s Note: Always track your performance using offline marketing analytics to improve upcoming campaigns. Most businesses use the dual mode of response and tracking mechanisms. For example, you can use custom QR codes to help people respond. Imagine you send offline marketing postcards to everyone who abandons their shopping carts on your website. In such cases, a QR code can redirect them to their accounts so they can quickly complete the transaction. Also, throw in a small discount with this offline marketing tool with a deadline to get people to take action immediately. Another advantage is you may track every custom QR code to its respondents to measure your campaign results. How Can PostGrid’s Direct Mail Solutions Improve Your Offline Marketing Campaigns?PostGrid’s direct mail API allows you to avail yourself of all the offline marketing benefits discussed in this blog. Also, you can plan and execute a campaign within no time using PostGrid, making it an apt choice for you! Here is a case study of one of our top-tier clients in London: Our client is in the financial services industry and wanted to promote its services to at least 5,000 fresh prospects via offline marketing plans. We were thrilled to know they already had some ideas, like:
We suggested they conduct A/B testing to try out different offline marketing campaigns and see what works best. One week in, we had already launched an extensive mailing campaign for three batches, consisting of marketing postcards, letters, and newsletters. We only sent each direct mail type to 200 recipients to test the mailers, and the results were impressive! Hence, we launched the bulk mailing campaign for the remaining 5,400 prospects and again got positive results. The trick was compiling a segmented mailing list for the offline marketing program. Also, our templates helped the client design appealing and response-worthy mailers to represent their brand. The result? Over 1,500 responses and nearly 800 conversions! Now, the client conducts a bulk mail campaign every three months to increase publicity and re-engage customers. ConclusionIt is not hard to conduct an offline marketing plan, despite its reputation of being daunting and expensive. Instead, it is one of the best approaches to advertising yourselves to your target audience. However, it is crucial to clip your online and offline media examples to survive the competition and get the best of both worlds. Also, it helps you spread out your budget evenly and gain maximum revenue! PostGrid’s direct mail automation solutions can help you along the way by assisting you in conducting successful traditional mailing campaigns. We provide numerous features, like address verification, mailing list compilation, print customisation, finishing options, and per-piece tracking. You name it! Sign up to know how PostGrid helps you launch effective offline marketing campaigns at low rates and guaranteed results! Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post What is Offline Marketing appeared first on PostGrid UK. source https://www.postgrid.co.uk/what-is-offline-marketing/ source https://postgridunitedkingdom.blogspot.com/2022/09/what-is-offline-marketing.html Via https://suzannefcox.tumblr.com/post/696681394309578752
0 Comments
TABLE OF CONTENTSWhat Is The Best Flyer Size For Your Marketing Your Business?Isn’t it weird that the size of things we use or consume continues to change throughout our lives? Think about it. Our clothes, our transportation, and even the portion of the food we eat are constantly evolving with us. Whether we like it or not, this change is unavoidable. And you may not have noticed this, but this change is also evident in the flyer size for your marketing campaigns. The flyer size also changes with its target audience and specific marketing goals. For instance, suppose your target audience is elderly citizens above sixty. Here you would want to use a larger flyer and extra big fonts to help them read your message better. ![]() Similarly, the flyer dimensions also tend to change depending on the target audience and other aspects. However, you can’t just pick a size you want for your marketing flyers. There are standards to everything, including the size of your marketing flyers. And if you use it right, flyer marketing can be tremendously fruitful. “48% of customers respond to leaflet or flyer advertising” – DMA. Furthermore, picking a standard flyer size makes it easier to produce and mail your flyers. Hence, it is in your best interest to learn all you can about the standard sizes you can use for your marketing flyers. If you agree with everything that we said above, you should read the remainder of this article. Why? Because here, we discuss the standard flyer size you should use for your marketing campaigns and when you should use them. A4 Flyer SizeThe A4 size flyer is the most common type of marketing flyer in the UK and most other parts of the world. Business organizations typically use A4 flyer size for promoting special events, such as the grand opening of a new outlet. As it is of standard size, the A4 flyer size is generally easy to print and produce. There are several cost-effective options for printing your flyers in this standard size. Furthermore, the A4 flyer size is perfect if you want to try out leaflet marketing as a one-time thing. Finding a printer willing to print your marketing flyer at a reasonable cost is much easier if you use a standard A4 marketing flyer. Hence, you should note that your marketing flyer dimensions must not exceed the A4 size. If the flyer size extends beyond the measure, it may become a poster. Why Is the A4 Flyer Size Suitable For Your Business?The A4 size mailer is an ideal choice in many situations. As you can guess, the key is to identify these situations and employ the apt flyer dimensions for your marketing efforts. Your A4 size flyer should have dimensions measuring 210mm in width and 297mm in length. The first and foremost reason to use an A4 standard flyer size is that it is indeed the standard dimension for flyers. It means you have superior convenience and minimal cost for your marketing flyers. In other words, it is much easier to implement and manage your flyer marketing campaigns because of the standard size. Convenience And PracticalityA Ferrari may be the better car, but a Volvo is always the more practical option. Finding the parts for a Ferrari is much more complex and costly, whereas a Volvo is easily serviceable. Similarly, finding designs and templates that fit an A4 flyer size for your campaigns is significantly easier. You can even use your designs or modify a template directly on your office computer. Furthermore, printing and mailing flyers via an automated tool like PostGrid is much quicker when you use standard flyer dimensions for your business. Universally AcceptedAnother reason for using standard flyer dimensions for your business’s marketing efforts is that it is universally accepted. In other words, your customer will likely take a flyer with a familiar or convenient size. On the other hand, using a large marketing flyer can seem odd, and it is not easy to carry around, either. When Should You Use A4 Flyer Size For Your Business?The A4 flyer size is ideal for practically any type of flyer you want to use because it is the standard size. However, most organizations use A4-size flyers for advertising a new store’s opening or seasonal sales. The A4 size flyers are also pretty standard in trade shows and other events. The A4 flyer size dimensions make it ideal for people to carry around during such events or tuck inside their bags or pockets. Furthermore, it is also a great choice if you want reasonably priced, high-quality flyers. A6 Flyer SizeThe A6 flyer size is the most popular after the standard A4 size flyers. However, the dimensions of an A6 size flyer are much smaller than the A4 flyer. An A6 size flyer measures just 148mm in length and 105mm in width. As you can see, these dimensions are significantly smaller than A4. Although smaller than the standard A4 flyer size, the A6 marketing flyers are an effective way to reach out to the customer. Its practicality and effectiveness make you realize that sometimes, good things come in small packages. Furthermore, the smaller size does well not overwhelm the target audience. You may even say that the smaller flyer dimensions make it look almost cute. Nonetheless, it can still house all the essential information without causing too much confusion. Why Is the A6 Flyer Size Suitable For Your Business?Sometimes, the customer may not accept a marketing flyer you hand out to them without even bothering to check it out. You may have also done the same thing at some point because folding it up and putting it in the bag is too much trouble. The A6 flyer size is a perfect remedy for this. Easy To Carry Around Or StoreThe smaller A6 flyer size practically takes up zero space, and the audience can quickly put it in their pockets or bags. In many ways, it is like a biker gliding through traffic. It can get into nooks and crannies that more oversized vehicles (flyers) can’t possibly navigate. Of course, that doesn’t necessarily make the A6 flyer size dimensions better than A4 or other more giant flyers. For instance, the amount of information you can shove inside the small space is not so enormous. Hence, you may have to cherry-pick what information you want to show the customer and what you don’t. Cheaper To Produce And Easier To HandleWith an A6 flyer size, you are using significantly less paper, ink, and other resources. Hence, you spend much less on printing and mailing your flyers. As a result, producing and sending such mailers is significantly cheaper. Furthermore, the logistics for this flyer dimension are also more accessible and cheaper. Hence, you can either expand your marketing scope or minimize your flyer marketing expenses. Either way, your business greatly benefits from using the A6 size flyer for your marketing efforts. When Should You Use A6 Flyer Size For Your Business?You can often see companies using A6 flyers during significant events, including trade shows. As you can imagine, every potential target under such circumstances would have several brochures in their hands, including from your competition. The small size of flyers makes them convenient for carrying around. However, as we mentioned, you can also use the standard A4 size flyer for this purpose. But, the A6 flyer size would be a better option if you need not elaborate too much on the product/service. Furthermore, it helps you highlight only the points that customers need to know about the product or service you are selling. Other Flyer Sizes To Consider For Your BusinessThe A4 and A6 flyers are great options for marketing your product or service. However, they are not the only flyer sizes you can consider for your business. Below, we discuss some other flyer dimensions to consider for your business. A5 FlyersAs you can guess from the name, the A5 flyer size has dimensions that lay between the A4 and A6 flyers. More accurately, the A5 marketing flyer measures 148 mm in width and 210 mm in length. As you can guess, the investment for A5 marketing flyers is less than the A4 size flyers because they are smaller. Although A5 is a standard paper size, some printers exclusively deal with A4 or A6 flyers. So, there is a possibility that your local printer does not print marketing materials in the A5 standard flyer size. However, it should not be too difficult to find a printer. The A5 flyer size is an excellent fit for start-ups and small organizations that have limited marketing budgets. It is also ideal for your business if you think the A4 size is too big for your content and the A6 is too small. They provide adequate space for your marketing message and do not require you to reduce the information excessively. A7 FlyersThe A7 flyer size is relatively rare because it is much smaller than the other flyers. Remember how we likened the A6 flyer to a bike and the A4 to a car earlier? By that logic, the A7 mailer would be a bicycle at best if you look at it like that. And much like a bicycle, the A7 flyers are also easy to manoeuvre or transport because they are tiny and light. The audience can easily fit it inside their pockets, bag or even their wallet, making its flyer dimensions extremely convenient. On the other hand, the space for your marketing message decreases significantly compared to the standard A4 size flyer. Hence, it is not the ideal flyer choice in every situation. Ensure you fit all the essential information inside the small flyer dimension before choosing the A7 flyer for your business. Automated Flyer MarketingAutomation is the best approach when picking a standard flyer dimension and mailing it to your target audience. With the help of a print and mail automation system like PostGrid, you can easily carry out your flyer marketing campaign. Convenient Flyer MarketingThe best thing about using an automated direct mail system like PostGrid for flyer marketing is convenience. It allows you to sit back and relax once you finish the initial set-up of the campaign. You have to pick a template and the flyer size for the campaign, and the system will do the rest for you. Bulk MailingWith an advanced system like PostGrid, it becomes significantly easy to implement bulk mail campaigns for your business. Using a simple CSV file, you can send personalized flyers and other mail to your customers using PostGrid. And, of course, this includes enabling you to choose a standard flyer size for your campaign. We have helped numerous clients streamline their bulk mailing process. One of the clients – an expert in elderly care, is now able to send 10,000 mailings a month with ease, thanks to our advanced print and mail API. You can also optimize your mailing capabilities and choose the apt flyer size by connecting PostGrid’s REST API with your website, including your CRM solution. Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Flyer Sizes and Dimensions appeared first on PostGrid UK. source https://www.postgrid.co.uk/flyer-sizes-dimensions/ source https://postgridunitedkingdom.blogspot.com/2022/09/flyer-sizes-and-dimensions.html Via https://suzannefcox.tumblr.com/post/696586972606726144 TABLE OF CONTENTS10 Promotional Materials to Increase Sales and Improve Brand AwarenessWe all have seen and screenshotted intriguing Instagram stories or saved a well-designed coupon postcard! It is hard to resist eye-catching promotional materials that are relevant to you and contain an offer, isn’t it? ![]() Businesses must work towards expanding their physical and digital efforts using such items. They represent your brand and get potential customers to engage with your products and services! We know it is confusing to choose from hundreds of marketing materials, and thus, we have compiled this guide to help you! Keep reading to explore some of the best options to reach your audience! Why Is Incorporating Promotional Materials Into Your Marketing Strategy Crucial?You cannot conduct a marketing campaign without using the relevant promotional items! It doesn’t matter if you want to launch a direct mailing campaign or promote your services at an event; you need branded materials everywhere.
Top 10 Promotional Marketing Materials Examples for Your BusinessTypically, there are marketing items all around us, from the website graphics we see during work to the small cup sitting on our kitchen table. We are here to narrow down your choices by discussing the most commonly used materials: CalendarsBranded calendars are among the best types of printed marketing materials to gift your favourite business partners and clients. Everyone uses calendars all year round, which gives you an excellent opportunity to build brand awareness. Also, mailing this marketing material makes the recipients feel special, helping you strengthen bonds and convince them to respond. Try including snippets of your product range with your contact information on every page. So, your audience has easy access to you and can get more details about your brand every month. Pens and NotepadsIf you don’t want to send something extravagant and want to produce items in bulk, you may send out pens and notepads with your company logo and name. Such advertising material stays in a household or office for months and years—letting your brand engage with more and more people during that period. Pens are also impressive promotional materials because they form a part of a kit if you want to conduct account-based marketing. For example, you can include a pen drive with your presentation, a business letter, and a pen in a kit and mail it to your top-end accounts. Printed ApparelSending apparel marketing materials, like t-shirts, caps, headbands, etc., is also very impactful for getting the word out about your business. These are everyday items people love to wear, so you let them become your brand ambassadors and carry your business name everywhere they go! Also, t-shirts are a part of event promotions which we will discuss ahead. Typically, they have the name of a team or event printed across the front and back for advertising purposes. You can experiment with other apparel promotional materials like face masks, which are very popular these days! Try matching your colours with your brand logo to increase brand recognition rates. Event Promotional Materials ExamplesIf you participate in trade events frequently, you may already know about the broad list of items you need to carry, like:
However, remember to include the following information on all your event promo materials, no matter how big or small:
You can send out or publish event promotions a few months in advance, like marketing flyers, emails, social media ads, etc. However, you also need to prepare for the big day when you need to display your business with the necessary promotional materials on your stall. Postcards and BrochuresPostcards are perhaps the most cost-effective print marketing materials you can ship. They are small and communicate your message effectively. Also, their visuals are appealing and create a nostalgic effect among people—helping you make a fantastic first impression and win customers. Brochures, leaflets, and other similar marketing materials are also good choices for direct mailing. They are colourful, single and dual-sided, and contain all your brand details in a few words. PostGrid’s print and mail API offers many professionally-built templates for postcards you can download and use! Also, our online solutions let you prepare and ship your items under one roof—without you doing anything. Letters and NewslettersPrinting marketing letters on branded letterhead, folding them into three-thirds, and stuffing them in envelopes never goes out of style. Depending on your industry and products, these advertising materials are apt for B2B and B2C marketing. An insurance agency can send a detailed and personalised letter to prospects explaining their policy benefits. While a nonprofit can draft and mail fundraising letters to existing and potential donors and volunteers. A letter is perfect marketing material for occasions when you need to add several details and spell out your benefits or needs. Another option is to send newsletters consisting of the latest industry news, your recent accomplishments, product benefits, etc. Newsletters give you more flexibility in terms of content and let you showcase your industry knowledge to your audience. Power Banks and SpeakersThere are some significant occasions where you may feel that giving out dual-sided, colour pamphlets is not enough! You need high-value promo materials to give your top-tier clients—like something they can remember you by and use to engage with your company. In such scenarios, your best bet is to use power banks and mini speakers with your company name printed on them. They are portable and lightweight, meaning the recipients can take them around—giving your brand more exposure. People appreciate such advertising materials because they show how much you care for your customers. They are a sure-shot way to stay with your audience for a long time! Point-of-Sale (POS) Print Marketing MaterialsYou may have seen small posters or cut-outs of a product advertisement over the counter of your favourite snacks at the supermarket. These items are POS marketing materials companies use to attract customers to their section or stall. Though they aren’t ideal for all businesses, they are very appealing and effective in their purpose. Webinars and VideosMoving to digital marketing materials, you have many choices, from videos, pay-per-click ads, and emails to blogs. The list is endless, but you must only select the items that best suit your brand messaging. Video marketing is famous for grabbing people’s attention and encouraging them to buy something! You can create and use videos as part of your other marketing strategies. For example- you can add a link to your video advertising material in your flyers or print a QR code. Also, you can post videos on your website or YouTube Channel to drive online traffic. Next up is conducting seminars where you come face-to-face with your audience, which is essential to building trust. You can talk about anything, like your product launches or the hot industry happenings. In the end, you can share the webinar slides as promotional materials to your audience alongside a certificate of completion. Social Media GraphicsBusinesses also use social media graphics as advertising materials to promote their brand. The more relevant and engaging the posts are, the higher the traffic! Thus, you must focus on your message and visuals. Also, don’t forget to add offers and a CTA to pull your intended audience. How PostGrid’s Print and Mail Solutions Help Businesses Conduct Successful Marketing?Using marketing materials is all fun and games until you know what goes behind the scenes! You must put hours and weeks of your time planning every element and spend hundreds or even thousands of dollars. But you can now automate everything and avoid these downsides using PostGrid’s print and mail services. Here are some of our best features you should look out for: Standard Mailing TrackingYou get this feature in all our pricing plans, including the free Starter program. Thus, you can track your campaign progress in real-time throughout every step, like preparing your promotional materials, printing, and shipping. Template EditorOur drag-and-drop template editor helps you add several customisations to your advertising materials! Thus, you may use our templates to bring your imagination to life—editing elements, adding your preferable graphics, and personalising items. Address ValidationLuckily, this feature is also available with all our plans to help you send your marketing materials to the correct addresses. Our print and mail API and the software automatically cross-check every address on your list before sending something to that location. Email and Chat SupportOur customer support team is available 24 x 7 to assist you in integrating our API into your system or solving any query you may have. We take care to onboard all our clients effectively and help them prepare appealing promotional materials in only one day. Do you want to know the rest of our features? Click here and explore more about PostGrid’s turnkey print and mail solutions. Or you can talk to sales now, and we can map out a custom plan to send your promotional materials at the best rates to fit your needs! Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Promotional Materials appeared first on PostGrid UK. source https://www.postgrid.co.uk/promotional-materials-for-print-marketing/ source https://postgridunitedkingdom.blogspot.com/2022/09/promotional-materials.html Via https://suzannefcox.tumblr.com/post/695499828396949504 TABLE OF CONTENTSHow to Set Out a Letter UK: Format and Tips To Help YouWe all have been in a position where we had to write a formal letter but have doubts about the layout. Even simple things seem hard when it is time to do it. Don’t you agree? ![]() Luckily, this guide will help you know the format of a letter UK and some helpful tips! Yes, people use many formal letters, like job applications, business proposals, engagement letters, etc. But, we will focus on how to set out a letter UK for official business purposes. You can, then, use the same format for mailing every official letter within the UK. Let’s get straight to it! How to Format a Letter UK?There is a standard formal letter format you should follow at all times! You may customise it according to your objectives, but the layout status is the same. Your AddressThe first element of your letter should be the return address, i.e., your address. It appears in the top-right corner with your name and contact details. Please don’t skip writing your address because it looks unprofessional and unreliable. It restricts Royal Mail from returning your letter if they can’t deliver it. Thus, write the correct, valid office address while setting out a letter UK for mailing to clients or customers. Mailing AddressThe delivery address is one of the most crucial aspects of your letters, irrespective of who you are mailing it to and the purpose. It helps the Post Office find the destination and deliver your envelope accurately. Try to learn the correct address format while understanding how to set a letter out UK as Royal Mail prescribes. Here’s how you should write a UK address: Recipient’s name DateSome people forget about the date when knowing how to set out a formal letter UK, but it is yet another significant element. You can insert the date between the mailing and return address. Below, we have mentioned how you can add your address, mailing address, and date to the format of a letter UK correctly: Turner Corporations Date: 30th August 2022 Jim Jones When setting out your letter UK, it is what your top section should look like before you start your letter! SalutationLeave a line after your mailing address and insert your salutation. It seems confusing to add the greeting before the subject line, but it is the standard format of a letter UK you must use. Use the word ‘dear’ with the person’s name and add the proper title, like Mr, Ms, Mrs, etc. If you don’t know the concerned individual’s name, use ‘Sir’ or ‘Ma’am.’ Subject LineIncluding the subject line is another primary requirement while understanding how to set out a business letter UK properly. It helps the recipients sort their mail items, primarily if they receive many formal letters like yours. Your subject line should be directly below your greeting. It should be centre-aligned, and you can use bold and uppercase formatting to make it visible. IntroductionYou can introduce yourself in the first paragraph if it is your first time interacting with the reader. Otherwise, you can directly address the concern or state your purpose. Before you dive deeper into how to format a letter UK and put together the above elements, define what you want to achieve using this letter. Then, make your introductory paragraph a summary revolving around the topic. You can be friendly while setting out a letter UK- if you are familiar with the person. But it is advisable to stick with a formal, polite tone throughout! The best introductions have not more than five sentences and can hook the reader. The BodyWriting the body using the correct format of a letter UK should not be hard if you already know why you want to mail the recipient. Now, you can open up about the topic and get into every detail. For example, if you want to convince the reader to give your brand a try, you can list your benefits in this section. It is not mandatory to only use one paragraph for your body and can include up to three small paragraphs if you need to divide your points. It is an excellent idea to insert your offer in the body while setting out a letter UK, so readers can move on knowing all the information. Thus, you can excite them and ask them to complete the CTA. Once you know how to set out a letter UK, you must learn to incorporate your marketing messages within the letter. ClosingThe closing of your format of a letter UK depends on how you began it! If you include the person’s name in the greeting, for example- Dear Mr Bob, write ‘Yours Sincerely.’ But, you must write ‘Yours Faithfully’ if you are unaware of the person’s name and use a generic salutation. SignatureThe last element of the format of a letter UK is the sender’s signature. You can print the digital signature with the letter or sign it manually for a personal touch. Try to include your designation, contact details, etc., in your signature if you didn’t add them earlier with the address. If you want to save time on learning how to set out a formal letter UK, try PostGrid’s direct mail API! It helps you draft thousands of letters in a few minutes and print them via our reputed chain of printers in only two business days (or according to your timeframe). Can PostGrid Help Me Draft, Print, and Ship Formal Letters Altogether?Yes, you can stop finding different vendors for separate print and mail tasks because PostGrid offers all-in-one direct mail services. You have all the features at your fingertips to put together formal letters with the correct format of a letter UK and auto-fill your recipients’ details! PostGrid’s automated solutions are an expert in setting out a letter UK, and we cater to the needs of many industries, like
PostGrid understands how you must use the correct format of a letter UK and make an excellent impression on the readers. Also, it helps you print your letters in top-notch quality and send them in custom envelopes to make them more attention-grabbing and appealing! Request a demo now to learn more about PostGrid allows you to know how to format a letter UK and empowers you to ship professional letters effortlessly! Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post How to Write a Formal Letter appeared first on PostGrid UK. source https://www.postgrid.co.uk/how-to-write-a-formal-letter/ source https://postgridunitedkingdom.blogspot.com/2022/09/how-to-write-formal-letter.html Via https://suzannefcox.tumblr.com/post/695322425142984704 TABLE OF CONTENTSWhere to Write a Return Address on Letter to Guarantee Accurate Mail Returns?Have your customers ever complained that they didn’t receive their orders even though you packaged and shipped them? There are many reasons Royal Mail cannot deliver your items, making it necessary to include a return address on letter or envelope! ![]() In such cases, do you want your items back, or should the Post Office discard them? Of course, you would expect Royal Mail to return your mail pieces and not just toss them into the rubbish bin! But, you must mention a return address on letter to help postal services know where to send your mail. It is advisable to learn how to put a return address on a letter and use the correct format! This practice enables you to retrieve your mail from the Post Office and reship them instead of letting it go to waste. In this blog, let us discusses where to write return address UK and the steps to mail something. Writing a Return Address on EnvelopeAccording to Royal Mail, including a return address on envelope UK is optional. But, it is always better to add it for securing your shipments! Also, some Royal Mail shipping services need you to insert a return address to fit their criteria. If your addresses are invalid or unreachable, the return address allows postal workers to trace your location and send your items back! You must write the words- ‘Return Address’ on the first line and include your mailing details below. Alternatively, you may also write ‘If Undelivered, Return to.’ Also, some people mistakenly write a return address belonging to the destination country. Please remember that Royal Mail only returns mail pieces to addresses within the UK. But where does return address go on letter? The most popularly-used way to include a return address is to place it on the backside of your envelope towards the bottom right. Align the address to the left and ensure that it is visible. The primary benefit of including the return address on letter UK is that postal workers can distinguish it from the mailing address! Some envelopes also carry the return address on the flap itself. It gives a professional look to your letters and makes mail returns simple! If you want to learn more about where to put return address on envelope and get more options, you can place it on the front. Write or print it on the top-left corner of your envelope, but leave a minimum distance of 12 mm from the delivery address. Also, your return address on letter should not appear lower than 28 mm from the top edge and less than 75 mm from the right side. The Correct Return Address on Envelope UK FormatHere are the elements you must include in your UK return address: Recipient’s NameWrite the recipient’s full name on the first line of your address, below the words- ‘return address.’ Spell the names correctly and add the appropriate titles, like Mr, Ms, Miss, Dr, Mrs, etc. Remember to include only the concerned person’s name in your company as they know what to do with the items when they receive them. Company NameThe second line of your return address on letter should be your company’s name. It helps Royal Mail locate you and deliver your mail returns faster. Also, it helps inform recipients about the sender of the mail items, keeping them from treating the articles as junk mail. Property Number and Street NameThe following line of your return address on envelope carries the house number and street name. If your office address has an official property name or building number like ‘Building N8,’ write it below your company’s name. Then, write the address number and street or thoroughfare name on the following line! Locality InformationTypically, there are three locality lines in your return address on letter! And you can choose to write any one, two, or all three! Here are the details: Line 1: A double-dependent locality, like a borough or neighbourhood: Ramsey Road. Line 2: A dependent locality, like a civil parish or town: Warboys. Line 3: Post town (mandatory): Huntingdon. PostcodeThe last line of your return address on envelope UK should always have the postcode. It should appear on the following line after you write the post town. Postcodes help Royal Mail sort and deliver mail items systematically. Like the post town, you should write the postcodes in capital letters. The remaining elements should have title case letters. Furthermore, the postcode in your return address on letter should have two parts, e.g., PE28 2SH. If you do not know your postcode, use Royal Mail’s postcode finder to find it! Since your address belongs to the UK, you don’t need to mention the country name in the end. Here are a few examples of a return address on letter UK for your reference: Prof Harry Evans Miss WK Rowling We understand that drafting and standardising a return address on letter can be hectic! Thus, our address verification solutions help you verify addresses in any number and format them according to the Royal Mail addressing guidelines. Royal Mail Guidelines on Writing Return Address on EnvelopeBelow, we have listed some points you should consider while drafting your return address for better clarity and effective mailing:
Steps to Mail a Letter or Package in the UKHere are the steps you must undertake to mail something through Royal Mail after you understand where to put the return address on a letter correctly! Prepare Your Mail ItemsBefore you write the return address on letter, your first step is to draft your items. It is time-consuming and daunting, but you must do it correctly and avoid manual errors! If you don’t want to do extra legwork, try integrating PostGrid’s print and mail API into your system. It helps you draft your mailers quickly using pre-built templates and auto-fill the address details. Print and AssembleThe printing process is another complicated yet crucial task! You must mail your items with a return address on envelope in high resolution. Additionally, depending on your payment method, you may need to print the postage information onto your mailers. You may also require to sort your direct mail advertising and transactional items by postcodes if you want to qualify for bulk discounts! Insert the Mailing AddressIt is mandatory to add a mailing address, unlike the return address on envelope UK which is unnecessary. This step is also a part of the printing procedure, but there is more to it! You need to validate your mailing lists to check if your delivery addresses are updated and valid. Please use the same format as the return address on letter for your delivery address. Follow the same guidelines for alignment and address elements. However, you must place the mailing address in the centre of your envelopes towards the bottom if you want to insert your return address in the top-left corner. Otherwise, you can place it along the left side, parallel to the longest side! If you want to mail a package, you can use address labels to mention the return address on letter UK and the mailing address. Stick the delivery address label in the centre and the return address label towards its top-left corner. BFPO AddressesYou already know how to put a return address on a letter, making writing mailing addresses easier! But what if you need to mail to the British Forces Post Office (BFPO) addresses? The address format for BFPO addresses is: Recipient’s Service Number, Rank, and Name Regiment or Unit Location or Operation Name (if applicable) BFPO Number You may write your return address on envelope for BFPO addresses. But, try to confirm the same by calling or visiting your local Post Office. There are a few things to remember while you send mail to BFPO addresses, and they are:
BFPO cannot guarantee the delivery time, but it can help you get a status report! International AddressesKnowing where to write return address UK is more significant when mailing something internationally. International mailing is expensive, and you trust postal services to deliver your items safely! Mentioning a valid UK address ensures that Royal Mail delivers your items to the intended destinations or returns them to you! The way you format international addresses differs for every country. Try looking up country-wise rules and guidelines to draft your address correctly for accurate mailing. Don’t forget that you still need to write a national return address on envelope to protect your items against non-delivery. We have compiled a standard international address format you can use: Recipient’s name Apartment or house number and street address City, municipality, or town State or province, and the postal code Country Please print the country name in capital letters on the last line. Also, it should always be in English for Royal Mail to understand and process your mail efficiently! Your return address on letter UK should also be in English, and it doesn’t change with the language of the destination countries. Below are a few international address formats for different countries – The US: Canada: Portugal: It is worth learning the address formats of the countries you mail to often and how to write the return address on letter and package! Here are some tips for you to mail internationally:
Include the Correct PostageYour postage stamps should always appear on the front side of the envelope in the top-right corner. It must start on the same line as your return address. Thus, understanding where do you put the return address on a letter also helps you affix your stamps properly! If one stamp isn’t enough to cover the postage for your letter or package, you can affix more stamps. But, paying the correct postage is crucial for smooth deliveries. Otherwise, Royal Mail can hold back your mail items for non-payment of postage, irrespective of whether you have a return address on letter or not. There are several options you can use for mailing within the UK, including:
Try to always write the return address on envelope, irrespective of which option you select! Sometimes, there can be a mishap, and you may need your items back. Most of these options offer same-day to next-day delivery to help you send urgent items. But, they are a little expensive, so try to use them only for emergencies. Other services like Royal Mail 1st Class and 2nd Class are cheaper and offer doorstep deliveries within one to three business days. How Can PostGrid’s Address Verification Services Help You Mention a Correct Return Address on Letter?As said above, there are many guidelines you must follow while writing a return address on envelope UK and a mailing address. It decides whether your mail items reach the intended recipients on time or get lost during the journey! Our address verification API helps you get a 99.99% deliverability ratio! It allows you to autocomplete, parse, standardise, and validate your addresses in one go… Also, PostGrid provides numerous features to help improve the quality of your mailing lists. You can update your addresses using our solutions at any time or just before a campaign! PostGrid enables you to verify national and international addresses affordably and flexibly. Furthermore, our bulk address verification capabilities help you validate lists in large volumes. So, you don’t need to worry about where to put the return address on a letter or how! One of our clients recently wanted to verify 5,000 records to conduct an effective mailing campaign! PostGrid enabled them to do so within minutes! They downloaded our address verification software on their device and uploaded the lists they wanted to check. Our solutions use Royal Mail’s PAF and NCOA database to update and cleanse mailing lists. The client no longer has to think about where to put return address on envelope or how to verify addresses. They also integrated our address verification API into their website. Now, PostGrid helps them use rooftop geocoding and capture the addresses of all the customers who shop online using their eCommerce website. Final ThoughtsRoyal Mail does an excellent job of delivering items all over the country and abroad. But, there might be some unpreventable problems leading to mail returns. Thus, you should be prepared to face such situations and write a return address on letter correctly! PostGrid’s address verification API helps you validate your addresses beforehand, helping Royal Mail complete deliveries accurately. Also, it allows you to access an updated and reliable database, letting you make crucial decisions and conduct successful marketing campaigns! Request a demo to see how you can use PostGrid to write a proper return address on letter and verify mailing lists! Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Where to Write a Return Address on Letter appeared first on PostGrid UK. source https://www.postgrid.co.uk/where-to-write-return-address-on-letter/ source https://postgridunitedkingdom.blogspot.com/2022/08/where-to-write-return-address-on-letter.html Via https://suzannefcox.tumblr.com/post/694057788706635776 TABLE OF CONTENTSA Comprehensive Guide on How to Address An Envelope UK Royal Mail CorrectlyDid you ever wonder how the Post Office manages your mail items? Think of it as a highly-regulated and central system that helps Royal Mail deliver your mail to the correct recipients! But is there a way you can help the postal employees deliver on time? ![]() The answer is yes! You can do your bit to help them get your items to the destination without issues by using the prescribed address format. Sounds easy-peasy? However, in reality, there are a series of Royal Mail address format rules you must follow. And this blog covers these guidelines to enable you to send your mail items affordably, speedily, and efficiently! Let’s begin! How to Address an Envelope UK?Do you add the sauce first to the pizza base or the toppings? Of course, the sauce comes first, right? It’s a no-brainer! Even a postal address needs you to layer the different elements in a well-defined order. You may think how hard it is to write the correct address on an envelope or package! However, remember that Royal Mail returns hundreds of thousands of items to senders because of incorrect addressing. Hence, you must follow the prescribed address format to ensure that the Post Office delivers your mail accurately. There are several elements within an address, and they are: Premise ElementsThey help the carrier deliver mail to the correct location within a premise. For example, suppose you want to mail to an industrial area with several wings. In such cases, it may get complicated to find the intended recipient. Thus, Royal Mail urges customers to mention at least one premise element to reduce delivery failures. Here are some premise elements you can use for your UK address format and their examples:
You don’t need to add all these elements to your address on letter UK even if you have them all. Insert the premise details below the Mailer Defined Information (MDI), recipient’s name, and designation (while mailing to a commercial address). Thoroughfare ElementsNext, you must include a thoroughfare to help postal workers get to the destination premises. It reduces unnecessary delivery delays and leaves no room for address format misinterpretation. Royal Mail has made it optional to add the thoroughfare details below the premise elements in your letter address format UK. But, it is better to add this additional data for better deliverability, and here’s an example:
If you have the name of the dependent thoroughfare, you can skip mentioning the primary street. Locality ElementsYou should at least include one locality element while writing address on envelope UK. It could be a post town or locality where the Royal Mail workers can redirect your mail items for delivery. Always write the first characters of your post town in capital letters, like Milton Keynes, Hedge End, etc. You may also add the county name with the post town on the second last line of your Royal Mail address format. But don’t leave more than two character spaces between these two elements. Here are a few more combinations you may use:
PostcodeThe next element in your UK envelope address format is the postcode that ranges between five to seven numbers. They are alphanumeric and help Royal Mail decide the delivery routes accurately. Always insert the postcode in capital letters on the last line of your address format. Add one or two spaces between the outward and inward codes. The outward code represents the post town or some internal district, whereas the inward code helps identify the street. See an example below:
So, here’s the full-fledged address format example you needed: Olivia Fernsby Junior Account Manager Welfare Group of Industries North Wing 504 Griffith Road Llanddulas Abergele LL22 8ET Find below another example of the London address format: Steffie Sallow 17 Portobello Road London SW1A 1AA Please note: Don’t add “Great Britain,” “London,” or “United Kingdom” if you are mailing from the UK. PostGrid’s address verification API can help you standardise and validate your addresses in seconds. Thus, you don’t need to remember these address format guidelines whenever you want to mail something. Also, you can skip wasting hours and days of your staff’s precious time in checking whether the addresses are deliverable. Punctuation InstructionsNow that you know how to write address on envelope UK, you must also understand how to punctuate your addresses. Not surprisingly, you need to add the correct punctuation for the Royal Mail processing equipment to read your addresses precisely! Otherwise, the machines may pick up an invalid or incorrect location and cause faulty delivery or lost mail. Thus, follow these punctuation rules in your address format to avoid such problems:
Editor’s Note: If you don’t want to follow the UK envelope format punctuation rules, you can stick with no punctuation and block letters throughout your addresses. This trick can help you save a lot of trouble differentiating between address data and adding the correct marks or symbols. *PAF stands for Postcode Address File. It is a Royal Mail address database having nearly 28 million UK addresses with 1.8 million postcodes and 1.4 million commercial addresses. Royal Mail constantly updates this data to maintain validity and accuracy. How to Format British Forces Post Office (BFPO) Addresses?BFPO addresses have a different Royal Mail address format than the other UK addresses. The most commonly-used layout has four lines and includes the following aspects: Service Number, Rank, Recipient’s name Regiment or Unit Location or Operation name (if applicable) BFPO Number Ensure that you don’t add the county or post town. Also, skip writing the destination country as part of your address on letter UK. Furthermore, Royal Mail asks you to avoid using AIR MAIL stickers for BFPO mailings and seal the edges of your items with adhesive tape. Additional Royal Mail Address Format Guidelines You Must FollowBelow, we have enlisted the most crucial requirements to keep in mind while writing address on envelope UK:
The Royal Mail Address Format for Return AddressesYou may choose not to provide a return address to Royal Mail. It means you won’t get any mail returns, and the Post Office would probably discard them. Therefore, it can result in losses and wastage. But, if you add a return address, you can follow the guidelines we discussed above. However, there are some other things you should consider, like:
Royal Mail has changed the layout of an envelope recently. You can now place the return address on the centre of the flap or the top-left corner of the item’s front cover. Here’s an example of a return address: JOSEPH LOGHTY Lifecare Services PVT LTD Anderson Close Dorcan Swindon SN3 5TQ Why Is It Crucial to Use the Correct Address Format for Mailing Items?Apart from deliverability, there are many reasons for prioritising the use of a correct Royal Mail address format, and they are: Improved Customer SatisfactionWe are sure you must have received several customers’ calls over delivery delays at some point! But did you try digging into why there are delays in the mailing process? Though the issue is from the Post Office’s end sometimes, you cannot overlook how poorly formatted addresses can affect your order processing. Royal Mail can’t guarantee accurate delivery on time if you do not use the prescribed UK envelope format. Hence, the postal employees would have to sort your items by hand, wasting time and manual effort. These delays can anger your customers and tarnish your brand reputation. More Mailing DiscountsThe Post Office offers several shipping discounts on presorting and bulk mailing. But, you must know how to address an envelope UK Royal Mail correctly to avail of these benefits. You can use automated address verification software or API like PostGrid to prepare your mail pieces and add valid addresses. The process is simple, time-efficient, and affordable. Also, you don’t need technical expertise to integrate our API into your CRM and start validating addresses in a few minutes. Fewer Mail ReturnsImagine printing personalised marketing items for your customers only for the Post Office to return them. You can either reship these items and spend on postage once more or discard them. In either case, it hampers your growth and restricts you from marketing your brand. Thus, not following the Royal Mail address format can lead to severe campaign failures. How Can PostGrid’s Address Verification Services Help You Mail Efficiently?You may have thousands of customer entries in your database already! But are they correct and helpful? Can you launch a well-designed marketing campaign using this data? Probably, not! Perhaps, you didn’t standardise your records according to the UK envelope format. Also, you didn’t update your mailing lists from time to time. The truth is that—data management and using the proper letter address format UK is far from easy… You must access the Royal Mail PAF to check whether your addresses are deliverable. Also, you need to compare your database with the National Change of Address (NCOA) file as millions of people move yearly. Hence, it can be hard to learn how to write an address on a letter and follow it religiously! Luckily, it is when PostGrid comes in. Our address verification services are PAF-certified and help you make your delivery addresses mail-ready. But that’s not it! We also help you filter out outdated entries to save you from investing in sending mail to them. More of our features include international address verification, bulk processing, autocomplete, fuzzy matching, etc. Thus, you don’t need to think twice about using the Royal Mail address format because PostGrid has you covered. Also, our affordable pricing plans make PostGrid the first choice for address verification and direct mailing services for thousands of clients. “Address verification is very tricky. You must combine several resources to get it right! Some addresses are under construction, while some are vacant. And it is impossible to tell which addresses are apt for mailing. We worried about these things for too long before we started using PostGrid. Now, we simply upload the addresses we want to check, and PostGrid returns accurate results in the blink of an eye.” “PostGrid’s address verification services help us access a cleansed database. So, whenever we want to launch a campaign or even make an operational decision, we rely on PostGrid.” These are some reviews from our long-term clients who believe in PostGrid’s advanced address verification capabilities. You can also request a demo now to see how to employ the correct address format for your mailing lists without doing anything manually. To SummariseAddressing a letter is not hard, but doing it right is! Remember, Royal Mail deals with billions of mail items almost daily. Hence, you cannot expect the Post Office to go out of its way to fix an error in your UK envelope format. It is your job to rectify the mistakes and understand how to address an envelope UK. Also, don’t forget to follow the simple things, like using legible handwriting and leaving enough margin areas. Try being as neat as possible and helping the postal workers deliver your mail without problems! PostGrid’s address verification API and software help you cross-confirm any number of addresses simultaneously. The integrations allow you to check address validity at every point of your daily operations. Thus, you can use PostGrid for marketing, finance, compliance, and other purposes. Sign up now to know more about PostGrid’s automated solutions to help you send items with the correct Royal Mail address format! Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post How to Address An Envelope UK appeared first on PostGrid UK. source https://www.postgrid.co.uk/how-to-address-an-envelope-uk/ source https://postgridunitedkingdom.blogspot.com/2022/08/how-to-address-envelope-uk.html Via https://suzannefcox.tumblr.com/post/693967303992360960 TABLE OF CONTENTSHow to Use Variable Data Printing to Improve Marketing Campaigns?Did you ever open your door and see a flyer on the knob? If yes, how much time did you spend with it before dismissing or throwing it away? We are sure not much! And the reason is that one significant aspect is absent in traditional printing—the ability to keep the reader hooked! ![]() Direct mail marketing strategies are always highly-successful if you implement them rightly. And one crucial element you need to consider is variable data printing. It is a digital printing method to help you personalise your marketing items to better resonate with your audience. In this blog, let us discuss variable data printing in more depth and learn how it can benefit your marketing campaigns! What is Variable Data Printing?It enables the insertion of variable data into a print run. These variations may apply to individual mail items or specific batches. You may have already used the mail merge feature to personalise your recipients’ names and addresses. Earlier, personalisation was limited to only adding a few variables, while the visual design was the same for all items. Luckily, variable data printing services like PostGrid offer more advanced technology to customise your printed materials. You may add as many variables as you want without putting in any effort. You can grab your audience’s attention using variable colours, images, and texts. It allows you to create unique marketing items that appeal to prospective and existing customers. Let us consider our earlier example to understand variable data printing better. If the flyer on your doorknob had your name, you would have spent more time with it. Perhaps, you may have saved and shared it with your family and friends. And there would be better chances that you used the coupon to make a purchase. The same thing happens in a large-scale marketing campaign. Instead of shipping the same marketing postcard or marketing letter to prospects, use variable data printing to send items unique to every individual. In a study, 90% of marketers stated that personalisation has a measurable positive influence on their promotional efforts. Thus, variable data print solutions help you add value to your campaigns and increase engagement. There are many benefits of employing variable data printing, like:
Examples of Variable Data Printing OpportunitiesThis printing technique opens a new world of marketing opportunities for businesses. They can use variable data printing services for promoting events, making announcements, advertising new products, retaining customers, etc. Below are some examples you can use for reference:
Variable Data Printing and Marketing StrategiesDirect mail produces an average response rate of 11.6%. But, you must ensure that you use tailored content to suit the recipient’s needs. You can do much more than adding the person’s first name in the greeting or using a personalised signature to maximise profits and expand your brand publicity. Here are some ideas on how to incorporate variable data printing into your marketing programs:
Employing Variable Data Printing Services for Transactional TasksAnother advantage of variable data printing is that you can also use it for transactional mailing. Transactional print and mail don’t come under marketing. But, these tasks form an essential part of a company’s operational activities. Hence, you need it to communicate with customers smoothly and establish trustworthy business relationships. Transactional mail includes:
You require efficient variable data print solutions like PostGrid to prepare such documents without doing anything yourselves. How Can PostGrid’s Print and Mail Services Help You With Variable Data Printing?Our print and mail API helps you from start to end in launching a direct marketing campaign. Also, PostGrid offers variable data printing for numerous items, like:
Our boutique solutions help you plan personalised campaigns fueled with variable data printing. You can integrate our direct mail API into your CRM and design appealing mailers with our pre-built templates. The integrations help you fetch customer data in no time to auto-fill content for printing on your marketing materials. PostGrid’s clients primarily use our services for customer acquisition and retention. However, they also employ our automated solutions to build valuable customer-company bonds and increase brand awareness. Here’s one of our client conversations that depict how PostGrid works: The CEO of a retail company wanted to employ variable data printing to increase the number of RSVPs for an upcoming product launch. He thought of offering a discount for customers who book orders during the event. The company inquired if we could help them mail 5,000 personalised event invitations on short notice. One of PostGrid’s dedicated account managers reached out to the client and explained the process in detail over a demo. They highlighted how our dedicated -business day SLA is ideal for launching such speedy campaigns effortlessly. Also, our variable data printing services help clients:
The best part is that our variable data print solutions are diverse to fit the requirements of all industries, including healthcare, financial services, insurance, etc. Furthermore, you can avail of our automation services at affordable rates with access to a 24 x 7 customer support team to help you. Talk to our sales team now to learn how you can take advantage of variable data printing using PostGrid! Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Variable Data Printing Services appeared first on PostGrid UK. source https://www.postgrid.co.uk/variable-data-printing/ source https://postgridunitedkingdom.blogspot.com/2022/08/variable-data-printing-services.html Via https://suzannefcox.tumblr.com/post/693412330975952896 TABLE OF CONTENTSHow to Write Letter for Reminder for Payment to Reduce Outstanding Dues?Imagine a situation where a client stops replying to your emails after being in constant touch with you earlier. They owe you a few hundred pounds for buying products from you, but they are not ready to release the payment for the same. ![]() Unfortunately, all businesses face such scenarios often where clients start ghosting them when an invoice becomes due. Thus, you may need to send a well-written letter for reminder for payment to them, urging them to pay. Piled-up payments are a grave problem in the UK. And you must have an overdue invoice reminder template handy to deal with such clients. 82% of SMEs currently have huge outstanding dues, and every firm has £62,957 stuck in debt. Also, 17% of businesses scrapped their due invoices suspecting that their debtors have no money to pay them. Businesses should curate several debt recovery strategies to keep their cash flow running smoothly. One of these strategies is to send a strong letter for outstanding payment to clients now and then. It helps you remind them of their bills and give them the push they need to honour their dues. Let us focus on how to write a payment reminder letter in this blog with some standard tips to help you. We have also included some templates you can refer to for drafting such messages! How Does Writing a Past Due Invoice Letter Make a Difference?Before you consider sending a letter to clients, you may have already tried the following methods:
Sending a formal past due payment letter helps create urgency. It tells the clients that this is their last chance to pay before they take legal action. Most customers don’t want to pay additional interest or legal costs. Thus, they might finally give in and release your payment. In short, an overdue payment letter is your best shot at getting paid. Moreover, it sets a deadline for clients to pay, so you don’t need to wait months to see if your letter works. Remember, these steps are for those debtors who constantly make excuses and ghost you to save themselves from making a payment. However, some clients genuinely might have forgotten to pay. Hence, sending a polite reminder of overdue payment is all you need to do to get paid within a few hours or days. How to Write a Letter for Overdue Payment?Always use a professional format to write a letter to clients. Also, don’t forget to include all the necessary details, like
And here is how you format your payment reminder letter: LetterheadIt is advisable to print your letters on your formal letterhead to make them look professional and firm. Ensure that it consists of your brand logo, company name, and contact information to increase impact. Also, letterheads help you avoid writing a return address before you start writing your letter. DateWrite the date when you send the payment reminder letter either via email or mail, not the date when you draft it. Delivery AddressInsert the correct mailing address with the recipient’s full name. You don’t want the postal workers to return your letter to you because of minor mistakes. Thus, it makes sense to use an address verification API like PostGrid to verify that your addresses are precise and deliverable. SubjectTry to include the term ‘Reminder of Overdue Payment’ in the subject line. It boosts the seriousness of your message and gives it a more formal look. SalutationStart your past due invoice letter with a salutation, like ‘Dear Mr./Ms. ABC.’ Always use the person’s preferred name in the salutation. Introductory ParagraphMention all the crucial details in your first paragraph, like the amount they owe you, invoice date, number of overdue days, etc. Tell them that you need to bring this information to their immediate attention. Elaborate On Other ThingsYou can talk about other aspects of the invoice in the second paragraph of your overdue payment letter. Repeat the payment terms mentioned in the bill and inform them of the methods they can use to pay you. Issue a Gentle WarningIf you only need to send a reminder of overdue payment, it is best to skip this section. But, you can warn your clients that you will take legal action if they don’t reply to your past letters continuously. ClosingClose your letter with a thank you and express that you are waiting for their reply. EnclosuresAttach a copy of the bill with your letter for reminder for payment for your client’s reference. Things to Remember While Drafting an Appealing Invoice Payment Reminder LetterThe above elements are the basics of writing a letter to clients with outstanding payment accounts. Below, we have enlisted some pointers you can consider to make your messages more effective: Use a Polite Yet Firm ToneRefrain from using foul language in your payment reminder letter. It creates a poor impression and tarnishes your reputation. Instead, opt for polite language that gets your message across to the client in the best way possible. Also, use words that display firmness. Avoid using the phrase ‘requesting you to’ in your second or third overdue payment letter. Give Clients a DeadlineIt is essential to create urgency and mention a deadline for your customers. Furthermore, it helps to convince the client to make the payment at the earliest without wasting any more time. At the same time, it also gives them a chance to arrange for it in case they had forgotten about your bill. Sign the LetterInstead of sending the past due invoice letter on behalf of the company, let your representative write it using their name. Also, let them use their signature at the end. It is an excellent way to leverage the relationship between your sales staff and your clients. Add Interest to Your Reminder of Overdue PaymentYou are legible to add interest to your invoice amount when the client fails to pay for it within the specified time. This interest allows you to recover debts at the current market prices—to reduce the impact of the loss caused by late payments. Also, it pushes the customer to pay faster to avoid paying much more than their bill amount. Don’t Add Too Much DataTry to draft a strong letter for outstanding payment that is informative and result-driving. It should not open new lines for debate between you and your clients. Therefore, avoid getting into the details and write a simple message. They can reply to your letter if they want to cite reasons for non-payment. Talk About Court CostsRemind your debtors that they might need to cover the court costs if you initiate a legal proceeding against them. Also, subtly remind them how these things can hurt their brand image. Of course, you should resort to these methods only if this is your third or fourth payment reminder letter. Encourage the Company to Contact YouAsk your client to contact you regarding the payment status. Tell them that they can reach you via several options. Being open to queries and sparking a two-way conversation might help you preserve your relationship with the company. Keep Adding the Number of Overdue DaysEvery letter for reminder for payment you send should include the number of days since the client failed to pay. Remember to add the days each time you send a different letter to them. When Should You Send a Past Due Invoice Letter? (+ Templates)Try to send out these letters at a gap not exceeding two weeks to see results. Push your clients to prioritise your concerns and settle your dues at the earliest. Reminder 1: Two to five days after your invoice becomes overdueIt is your first reminder of overdue payment to your clients who probably intend to pay but missed the date. Nevertheless, it is the ideal time to reach out and inform them they missed a payment. There are high chances that most clients settle your dues after they get this letter, so be gentle. Note that this letter should only serve as a reminder and not talk about further action. Here’s how you can draft your first letter for reminder for payment: Alexandra Jones York Developments Inc. 91 Downing ST London SW1A 2AA Date: 25th July 2022 To, George Smith 7 Whitehall London SW1A 2ET Subject: Payment Reminder Letter Dear Mr George, This is to inform you that your invoice #52807 is not overdue by five days. Its due date was 20th July 2022, and we have failed to receive any payment from your side. The total amount pending is £845. If there are any queries or concerns from your end, please connect with us using the contact details given below. We would be grateful if you could release the payment by not later than 30th July 2022. We look forward to getting a reply from you soon. Yours sincerely, [Signature] Enclosures: Invoice #52807 Reminder 2: Two to three weeks after your invoice becomes overdueWhen you don’t get a reply even after days of sending your first reminder, it is time to pen down another past due payment letter. By now, you can be sure that the client is deliberately dodging your messages. Yet, there are possibilities that the concerned person is out of the office—for a trade event, business conference, or personal leave. This overdue payment letter may help you grab their attention and get paid or at least get a response. Here’s a template: [Letterhead] 25th July 2022 Robert Clapton Tribrid Entertainment Ltd. 2 Nottingham Rd Abergwesyn LD5 6LT Subject: Reminder of Overdue Payment Dear Mr Clapton, We write this letter to bring to your attention that your past invoices are still outstanding. Further to our earlier correspondence dated 8th July 2022, we have still received no response from your company. Here are the details of your overdue bills:
We would be thankful to receive the payment for the said bills latest by next week. Or we would be obliged to add interest @5% according to our company policies. Please give us a call or reply to this letter should you have any queries. We look forward to hearing from you. Regards, Tom Miller [Signature] No. of enclosures: 2 (Invoice no. 107 and 205). Reminder 3: After one to two months of an invoice being overdueYour third letter for reminder for payment should talk of you taking further steps if the client doesn’t pay the invoice as soon as possible. Inform them that you intend to pass on their invoices to a debt collection agency and charge a higher interest rate. Find below the invoice payment reminder template: Winnie Moss Highteck Pvt. Ltd. 099 Southlands Rd Pontefract WF8 5TW Date: 25th July 2022 To, John Harris 34 Broomfield PL Stone HP17 9QW Dear Mr John, This payment reminder letter is to notify you that your bill no. 982 is still outstanding. The due date was two months, and we tried to contact you several times over this period. However, we didn’t get any reply from you yet. We have attached the invoice copy for your perusal. We have already added interest of £400 @8% to your account. Please remit the total amount of $1,560 to our account by 30th July 2022, or we will have to transfer your invoices to a debt collector. We will also have to take further legal action if you fail to settle your dues by the specified date. Please note that we need to add the court costs to your invoice with interest. We look forward to hearing from you. Kind regards, [Signature] If it is too much work for you to personalise such a letter for reminder for payment, try using PostGrid’s print and mail API. It can help you use variable data printing and create such mail items effortlessly. One of our customers from Westminster wanted to send nearly five hundred such reminders to their clients every month. Also, they required an automated solution to mail invoices on time to their clients to receive their payments without any issues. They got in touch with us last year, and PostGrid presented a two-in-one solution to their requirements. Now, they send almost 5,000 mailings monthly consisting of customer statements, invoices, receipts, and overdue payment letter envelopes. Also, they can track all their mailings on their system via our API integration. This integration lets them fetch client details in their CRM and send mail items to them directly. Also, PostGrid offers several pre-built letter templates to help you draft your messages without using extensive graphic design tools. How to Send an Overdue Payment Letter?There are two primary options to send past-due invoices and letters- email and direct mail. Both are helpful for communicating your message to your clients, but which is more effective? Direct mail gets a response rate of 9%. Also, it is more attention-grabbing and memorable than emails. Also, it is more persuasive than emails to get people to complete the CTA. Thus, the answer is- it is better to send your reminder of overdue payment via offline mail than email. You could combine both channels to form an integrated debt collection strategy. The more platforms you can connect with clients having outstanding accounts, the better your chances of recovering the debt. PostGrid’s print and mail services enable you to include custom QR codes and pURLs to your letters to track responses. You can print a QR code on your envelope and ask the client to scan it and pay you online instantly. It increases the influence of your past-due invoice letter and facilitates quick payments. Automate Printing and Mailing Letter for Reminder for Payment With PostGridPostGrid serves various industries, including healthcare, financial services, real estate, etc. Our direct mailing services are spread globally and help you send your mail items to anywhere in the UK and the world. You can integrate our API into your CRM and place orders whenever needed. However, we recently got a query from a top-tier client about triggered campaigns. Also, they were concerned about simultaneously tracking hundreds and thousands of overdue payment letter envelopes. All we needed to answer their questions was one coffee meeting. Our sales staff is thrilled to meet up with clients at a place of their liking to present all the life-altering solutions they need for their business to grow. Do you want to get on a phone call with us? Call us straight up! Want to get a demo? Sign up, and we will get in touch with you in no time. Coming back to the meeting- here are the points we discussed regarding sending past due payment letters:
We also discussed other aspects of an overdue payment letter, like design, client’s address data, postage options, etc. To ConcludeIt is a must for almost every company to draft and send a reminder of overdue payments to their clients. They need to ensure that their debts do not exceed their revenue. These letters are an excellent and economical way to communicate with clients and ask them to pay. You can use the invoice payment reminder template in this blog or refer to it to create a message that best suits you. The goal is to remind clients about your invoice constantly and persuade them to settle the dues soon. PostGrid can help you throughout the process and cut costs by more than half. Also, you can save a lot of time and effort by letting us do everything online for you. Talk to our sales now, and let us talk about how you can send a payment reminder letter to clients smoothly and increase your revenue! Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post How to Write Strong Letter For Outstanding Payment appeared first on PostGrid UK. source https://www.postgrid.co.uk/tips-to-write-overdue-invoice-letter/ source https://postgridunitedkingdom.blogspot.com/2022/08/how-to-write-strong-letter-for.html Via https://suzannefcox.tumblr.com/post/692781887576522752 TABLE OF CONTENTSWhat Is Direct Marketing And How To Implement It Effectively For Your Business?Marketing was never easy for business organisations; over the years, it has only become more complex and challenging. Every day there is a new marketing trend hitting the market. And due to internet access, influencer marketing, etc., smaller companies are splitting the target market into smaller pieces. At this point, a company’s best approach to staying ahead of the game is to make marketing more personal. And not many marketing strategies work in forming an emotional connection with the customers than direct marketing. ![]() Direct campaigns involve sending personalised messages to the target audience to get the desired response. More importantly, it works on the principle of human relations and sees the customer as a person rather than a target. It is why direct marketing strategies like direct mail are fast gaining popularity. According to a report by the DMA (Data And Marketing Association) “87% have been influenced by direct mail to make online purchases.” And remember, direct mail is just one of the many direct marketing examples. Below we elaborate on direct campaigns, their different examples, and how you can use them to grow your business. What is Direct Marketing?Direct marketing is a promotional strategy that allows you to present your company’s products and services directly to the target audience. In other words, direct marketing enables you to cut out the advertising middleman and market your products or services. It is also worth noting that direct marketing is a highly targeted approach. Finding a high potential target audience is also a part of a direct campaign. Hence, direct marketing tends to have a higher conversion rate than non-targeted marketing strategies. For instance, a healthcare organisation can target a senior/retirement community with flyers for its arthritis awareness program. “The DMA research shows a 9% average response rate for direct mail campaigns.” – Data And Marketing Association (DMA) However, direct mail is just one of the many direct campaigns you can use for your business. But we will explain more about that later. First, let’s look at what makes direct marketing a good fit for your marketing needs. Reach Your Customers FasterOne of the best things about direct and digital marketing efforts is that they can immediately reach the target audience. For example, take the case of email marketing campaigns nowadays. You can send hundreds and thousands of emails to your target audience with a button. Highly Efficient Promotion StrategyAnother reason you should use direct marketing is because of how efficient it is as a promotion strategy. With other non-targeted marketing campaigns, you are practically shooting in the dark, hoping to hit your luck. But with a targeted direct campaign, things are a whole lot different. Direct campaigns target customers who are genuinely interested in your product or service. As a result, your direct marketing campaigns always yield maximum efficiency for your marketing messages. Regular lists are unrefined and can’t efficiently attract the attention of your ideal customers. And as a result, standard non-targeted campaigns often fail to create a connection with the target audience. Highly CustomisableTargeting the right audience for your direct marketing campaigns is only half the battle. It would be best if you also had customisation to ensure you get the desired results for the direct campaigns. And this is what our Account Manager had to say when a leading insurance provider from California wanted to know how customisation can make a difference to their direct campaigns. “Whenever you employ direct marketing to sell a product or service, you target a specific individual or company. And this applies to every industry and not just yours. You can’t win over a new customer without forming a personal relationship, and customisation can help you with this.” Customisation enables you to address the customer directly. You can use customised messages, offers, products, etc. The more customised your direct marketing campaign, the more likely you will get the desired results. Thankfully, this customisation is easily implementable using various automation tools. For example, you can use PostGrid’s direct mail tool to send customised marketing messages to your customers. It allows you to send customised postcards, brochures, leaflets, etc., to your customers with an automated solution. Measure Your Marketing EfficiencyThe efficiency of direct marketing campaigns is relatively easy to measure. You can track or measure the success of your direct campaigns by analysing different aspects of the campaign, such as
Furthermore, direct and digital marketing is also perfect for finding out the spending capability of prospects on specific products/services. And that’s not automated solutions like PostGrid let you access advanced analytics and insights of your campaigns. For example, you can use PostGrid to track your direct mail campaigns, including the deliverability of your mailers. You can also access analytics that figure out how to optimise your direct marketing campaigns. Characteristics Of Direct MarketingAs you know, direct marketing strategies allow you to communicate a brand message directly to the target audience. But that is only the primary feature of direct campaigns. Below we discuss the other characteristics of direct drives. You can use these characteristics to identify a direct campaign from traditional marketing. TargetingTargeting is one of the easily noticeable characteristics of a direct marketing campaign. If you go ahead and mail everyone on your database, you will only spend more money for less ROI. You need a highly targeted list of eligible prospects for an efficient direct campaign. However, you can make this relatively easy with the right tools. For example, you can use geocoding to identify geographical patterns or use address verification tools to identify demographic patterns. Or you could use PostGrid’s address verification tool that already comes with geocoding capability. Database SegmentationYou’d know about customer segmentation if you are a marketer or closely working with the marketing team. Database segmentation is an integral part of direct marketing. It is where you divide your customer base into small categories or groups using a common characteristic they all have, such as
Categorising or segmenting your customer database like this allows you to pitch them with customised offers. You can cross these categories based on the product or service you want to sell. The only trick here is to ensure that whatever direct marketing idea you pitch is relevant to the target audience. Tracking ResponsesThere is no way of knowing how well or how bad your marketing strategies perform unless you monitor them. Continuous or regular monitoring can determine which direct marketing strategy works best for your business. Using online direct marketing channels allows your target audience to respond to your message quickly. In addition to that, you can monitor the entire marketing process through online channels. However, it is also worth noting that the open rate for online channels is subpar compared to offline channels like direct mail. Or you can make the best out of online and offline channels using an automated solution for offline communication channels like mail. For instance, you can provide a QR code or PURL in the mailer. It will allow the customer to access your website, landing page, or mobile app. What Are The Benefits Of Direct Marketing?Now that you know what is direct marketing, it is time for us to discuss why your business should use it. In other words, we must examine what can your business organisation gain from using a direct campaign. Here are some significant benefits of employing direct campaigns for your business. Targeted AdvertisingAs we explained, targeting is one of the essential characteristics of direct marketing. Therefore, it is only natural that direct campaigns include targeted advertising. It involves sending customised marketing messages to your target audience. When you focus on sending a marketing message to a specific person, your marketing message becomes significantly more effective. And keep in mind that targeted advertising also involves pitching the right product or service to the prospective customer. Budget MarketingNo matter how many direct marketing examples you consider, you will always find one common thing in all of them. Every direct campaign focuses on a specific demographic. And when you have a well-defined target demographic, it becomes easier to set plausible sales targets and drive sales. With more reliable data on your side, it is relatively easy to implement a more extensive direct marketing campaign, even on a low budget. Furthermore, using intelligent, direct mail tools like PostGrid allows you better track and optimise your expenses. “In 2021, direct mail advertising spending in the United Kingdom reached close to 1.1 billion British pounds” – Statista. One reason direct marketing is gaining popularity again, as the above stat suggests, is the availability of tools like PostGrid. Automated solutions like PostGrid play a significant role in ensuring effective and budget-friendly campaigns for your company. Boost Sales To Existing and Lapsed CustomersIt might surprise you to hear this, but the key to a successful marketing campaign is not always expanding your reach. More often than not, targeting your existing and lapsed customers is easier and much more effective, and direct marketing is perfect for this. Remember, customers, are always ready to welcome businesses that can solve their problems or pain points. And they are only too glad to seek help from a brand that has helped them. With direct marketing, you can keep track of all your customer data, categorise them and create a well-thought campaign. But, it is even better when re-establishing relationships with lapsed customers. There are several direct marketing examples to prove this. For example, you can send personalised postcards to your customers with attractive offers or discounts. And since you already know what product they are interested in, you can target them with an offer they can’t deny. Boost Customer LoyaltyTargeting existing and lapsed customers also implies that you can improve your customer loyalty using direct marketing. It is an ideal choice for building and maintaining good relationships with your customers. By sending a personalised marketing message and offer, you can show how your brand values its customers and business. You can generate a genuine connection with customers by combining direct marketing strategies with customer loyalty programs. Here are some methods you can use to boost customer loyalty.
Excellent Launching Pad For New BusinessesWhen launching a new business, product, service, or offer to your customers, there is no better launchpad than direct campaigns. Effective communication with your target audience brings more relevant traffic to your business across various channels. Furthermore, using direct marketing in your customer acquisition program could spark a genuine reaction from the target. As we discussed above, direct campaigns can boost customer loyalty. And it can lead to generating brand advocates for your company. Besides this, direct marketing strategies also help you adapt and respond to market demands. But that’s not all. You can use direct campaigns for the following purposes.
Excellent Product Performance MeasurementAnother great advantage of direct marketing is that it is perfect for measuring product performance. It lets you find out the demand for specific products or services. But more importantly, it allows marketers to
As a result, marketers can quickly modify their campaigns and ensure success. Ideally, a marketer should monitor various aspects of the direct marketing campaign and analyse the results. The information you get from the analysis is crucial in improving your future marketing efforts. What Are The Best Direct Marketing Techniques Or Channels?There are numerous techniques or channels you can use for your direct campaigns. Choosing a medium more apt for your unique marketing needs would be best. Several businesses even go for an approach where they use multiple direct marketing channels. Below, we list some of the best direct marketing examples you can consider using for your company. Direct MailMany business organisations gave up on their direct mail marketing campaigns long ago. And most new companies never tried to use direct mail because everyone uses digital marketing channels. So, then why are we still talking about direct mail marketing? The truth is that direct mail is one of the best direct marketing techniques you can use for your company. It has an excellent open and response rate. Furthermore, since everyone is busy with their online marketing campaigns, it is significantly easier to get noticed by the target audience. “32% of managers say they always open their mail, and 30% say they open it if it looks relevant.” – DMIS Response Rates Survey. If that’s not enough, you can automate the direct marketing process using a direct mail tool like PostGrid. We have helped numerous clients from different industry verticals set up an automated mailing system. You can connect PostGrid with your CRM for easy and accurate bulk mail personalisation. Listen to what one of our clients had to say about their experience working with us. “We have been using PostGrid for a few months. It works with our CRM, the software interface, efficiency, automation, and integration with no issues” – CTO. Email MarketingAnother ideal example of direct marketing is targeted emails. In many ways, direct mail and email marketing are very similar. Of course, email marketing is significantly faster, and practically everyone on the internet has an email id. Hence, it is an ideal marketing channel or at least, in theory. The only downside of email marketing is that it is so widely popular. As you know, everyone has at least one email ID overflowing with unread subscription mail. It is one of the reasons why email marketing has a significantly lower open and response rate compared to direct mail. Email marketing is one of the best direct marketing examples and a preferred choice for numerous companies. In addition, you can find several email automation tools like Mailchimp to optimise your email marketing. Social Media MarketingA fundamental principle in every marketing effort is to go to where your target audience is. Today, that place is social media. Social media marketing is even more enticing because people tend to flaunt their tastes and preferences online. In other words, targeting your direct marketing campaign was never as easy as it is now. Social media marketing enables you to build a community for your brand and develop customer relationships. But that’s not the primary reason for employing social media direct marketing for your business. The primary reason for using social media is its ability to target audiences accurately. Take Facebook (Meta), for example. It offers you advanced direct marketing capabilities that help you reach high-potential targets. You can even categorise prospective customers into groups using data like age, gender, etc. SMS MarketingSMS marketing is another famous example of direct marketing you can employ for your business organisation. It involves you sending permission-based text messages to the target audience. You can see several similarities between SMS and email marketing. But one might argue that SMS messages are much more accessible since the user always has their phone. Hence you can use SMS to send all kinds of critical notifications, reminders, etc. Here are some direct marketing messages you send to your customers using SMS.
It is also worth mentioning that SMS marketing is quick and cost-effective. Besides that, you only need the customer’s phone number to contact them. However, the biggest drawback is that direct marketing only supports text content, and you cannot utilise the power of images in your campaign. TelemarketingTelemarketing is one of the classic direct marketing examples for your business. In telemarketing, you can call your prospective customers over the phone and convince them to buy your product or service. A standard telemarketing campaign involves multiple sales representatives reaching out to potential customers. On the other hand, you can outsource the telemarketing services to a third party, which is often the more convenient option. The most significant advantage of telemarketing is convincing the target audience to take the desired action. In other words, you can sell a product or service to a prospect even if they do not feel they need it. This convincing power of telemarketing is why it remains one of the best direct marketing examples. Leaflet MarketingThis list of best direct marketing examples is incomplete without leaflet marketing. Leaflet marketing is perfect for small businesses as it offers a simple and affordable way for businesses to reach out to their customers. To make things more interesting, you also have special Royal Mail services like Door to Door, specifically designed to send leaflets. It means you can send marketing leaflets at a significantly lower price. But if you want to optimise your expenses holistically, you may consider using an automated direct mail tool. Other Direct MarketingThe direct marketing examples you see above are only some of the methods used in direct campaigns. Apart from the ones listed above, you can also try the following techniques for your business:
ConclusionBusiness organisations are turning towards direct marketing to convey their marketing messages effectively. But it is easier said than done without the right tools, especially offline marketing channels like direct mail. Advanced direct mail tools like PostGrid make direct marketing easier for companies. It provides full automation and even includes the complete customisation of your marketing mailers. Similar solutions are also available for all types of direct campaigns. Hence, business organisations must make it a point to analyse, assess, and find out the best tools for direct marketing. Only with the help of tools like PostGrid can you run cost-effective direct campaigns with zero unwanted delays. Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Direct Marketing: What, Why, How and Examples appeared first on PostGrid UK. source https://www.postgrid.co.uk/direct-marketing/ source https://postgridunitedkingdom.blogspot.com/2022/08/direct-marketing-what-why-how-and.html Via https://suzannefcox.tumblr.com/post/692415741851467776 TABLE OF CONTENTSBest Fundraising Letters Examples: How to Draft Effective Letters to Increase DonationsNonprofit institutions work towards offering the necessary assistance to people who need it. They depend on charitable donations to keep running and helping others. Hence, they need to send a letter asking for donations to individuals and businesses now and then to raise funds for specific causes. ![]() Sometimes, you may feel that most people are not interested in donating anything to your institution. However, the truth is that UK citizens donated nearly £11.3 billion to charity in 2020. Almost 62% of people donated via cash and in-kind contributions or sponsorships. So, it is a myth that your letter requesting donations for nonprofit purposes will not work! All you need to do is take the first step, gather a targeted mailing list, and launch well-thought fundraising campaigns. “Many people and companies are looking to donate right now. But, you need to help them find you.” You can start by going through the best fundraising letter examples and getting an idea about the concept. They can help you craft powerful and effective letters you can send on behalf of your nonprofit to bring in more donations. Let us discuss how to create an impactful charity fundraising letter template in this blog to give you a headstart. Furthermore, we will also talk about the different types of charity appeals and letters you may send for various reasons. What Is a Fundraising letter and Why Is It Important?Fundraising letters are handwritten or typed appeals sent to prospective donors asking them to contribute to your institution. It helps you discuss your financial needs and provide donors with ways to contribute. You can send a fundraising letter alone to people or add your booklet to help them know about your work in detail. The purpose is to create emotional bonds with the community and highlight how your fundraising campaigns make a difference. Also, they give you the chance to tell your story and get people hooked on specific missions or causes. Thus, you can connect with numerous people and ask them to volunteer for your nonprofit or donate something to help you achieve your objectives. As said earlier, a letter asking for donations lets you create and maintain a unique brand image. And it boosts your visibility among your target audience, increasing donation levels. Remember, people are more likely to donate to charities they know of for a while.
9 Best Fundraising Letters Examples to Help Nonprofits Send Custom Charity AppealsEvery charitable institution needs to send a fundraising letter at some point. The basic format may remain the same, but the contents can vary considerably. This section helps you understand the differences between the letters to let you select and use the ones you need: General Fundraising LettersNonprofits send letters asking for general donations throughout the year to help them operate daily and fulfil their goals. They constitute a standard letter requesting donations for nonprofit organisations to enable them to speak with donors personally. Best practices to send standard fundraising letters:
Sponsorship LettersSponsorship request letters contain details about how the donor can benefit by contributing to your institution. These letters are typically for finding sponsors for particular fundraising events, like a marathon or gala. Instead of pooling the money from their pockets, nonprofits send fundraising letters to potential sponsors. In return, the sponsors receive several incentives, like a website or directory listing, advertising space at the event, or their logos on the event merchandise. Best practices to send sponsorship request letters:
Volunteer Time Request LettersThese letters help you gather supporters to assist you during your charity campaigns. For example, imagine you want to host a fun run. Now, you need a group of volunteers who can help you run the event successfully. Some of the best fundraising letters examples are for volunteer time appeals because it helps nonprofits not spend on human resources! Ensure that your fundraising letter focuses on the work you expect volunteers to do, like helping in food drives, collecting funds, preparing posters, etc. Also, let them know how their effort can positively impact the communities you support. Best practices to send volunteer request letters:
Corporate Donation LettersA letter asking for donations from businesses is similar to a sponsorship letter. But, in this case, you don’t offer anything in exchange for their contribution. Also, you don’t need to tie the contributions to a specific event. Many companies give charity annually as part of their corporate social responsibility. You can find a list of such companies and get in touch using a personal and well-curated fundraising letter. However, you cannot ask a company to make an extensive contribution directly. You may need to send a couple of letters and conduct multi-channel marketing campaigns to get them on board. Best practices to send a corporate letter asking for donations from businesses:
Auction Items Request LetterIf you want to host an online, live, or silent auction to raise money, you need unique and valuable items for people to bid on. Naturally, you need donors willing to contribute biddable objects for your auction. Thus, you need to conduct a fundraising letter campaign to spread the word and help you find enough donors. Remember to print and mail letters months in advance so that people have the time to fulfil your request. Be clear regarding the items you are looking for to avoid getting unwanted objects that are of no use. Best practices to send a letter asking for donations in the form of auction items:
Church Fundraising LetterChurches are also nonprofit organisations that rely on the support of their community members. A church fundraising letter can be of several types, depending on its purpose:
Send your letters to your congregation members because they would want to help out. Also, try using these appeals to get the best out of your existing relationships with your members. Best practices to send a letter requesting donations for nonprofit churches:
Matching Gifts Fundraising LetterMatching gifts is a corporate philanthropy program where employers donate the same amount as their employees to a nonprofit firm. However, employees often fail to submit a request to their employers to match their donations. Using a fundraising letter reminds employees to submit the paperwork to their human resources departments. It is an excellent way to double the donations you receive effortlessly. Best practices to send matching gift letters:
Peer-to-Peer Fundraising LettersPeer-to-peer fundraising is an effective way to collect funds from individuals and companies indirectly. It refers to your supporters creating their fundraising pages online and soliciting gifts through their connections. Consider offering them a few fundraising templates for donations and assisting them in collecting more money. Then, they can add the campaign-specific details to these templates and post them online. Similarly, they can send the fundraising letter via email and text to their family, friends, and colleagues to ask them to donate. Best practices to mail a peer-to-peer fundraising letter:
School Fundraising LetterSchools also need donations for a wide range of activities, whether planning a year-end event, buying supplies, or renovating the school building. Their target audience consists of their students’ parents and alumni. You can pull the potential donor’s heartstrings in your letter asking for donations by mentioning the future of all your students. Explain how their contributions can help young students grow up and become responsible leaders. Also, give them an idea of how much money you want to raise through this campaign. Best practices to send a school fundraising letter requesting donations for nonprofit reasons:
What Are the Elements of a Result-Bearing Fundraising Letter?Nonprofits should add some standard elements to their charity appeals to make them appealing. But, they cannot settle with the basics alone! Their letters must be thoughtful and persuasive. Below, we have mentioned how to write a donation request letter the right way: SalutationAvoid addressing your readers with a generic salutation, like ‘Dear Support’ or ‘Dear Donor.’ Use the person’s preferred name and personalise your opening. It pushes people to read your letter further and take action. You can use a formal or informal salutation, depending on your relationship with the reader. IntroductionMake your introductory paragraph highly customised to show readers that it is not a random fundraising letter. Suppose you want to mail to a past donor. In such cases, inform them how their previous contribution was helpful to your organisation. Thank them and express your gratitude as you begin to share further details. Acknowledge the person’s participation in specific activities if you want to mail it to a congregant member. Also, discuss how you use the donations to allow the church to function smoothly. Try making the introduction of your fundraising letter personal and engaging. Explain the CauseAlways mention your cause in the second paragraph. You can include the amount you want to raise and discuss how you will put that money to use. Furthermore, you may talk about your previous missions and projects to highlight your organisation as a trustworthy one. You can mention the enclosures in this paragraph if you have attached a booklet or pamphlet to your letter asking for donations. Make a RequestMake a specific request, like “A small contribution of $100 can bring us a step closer to our goal.’ Or you can give donors numerous options and let them select according to their affordability. For instance, your fundraising letter can say:
Call to ActionRemember to include an upfront call to action that tells readers what to do next. Give them multiple payment options, like donating online, sending a cheque, etc. At PostGrid, we hear clients say that they find it hard to track their campaign results. They are concerned that they won’t find out if their fundraising letter resulted in a specific donation. Well, here’s what mailers can do:
PostGrid helps its clients add QR codes, personalised URLs, and custom contact numbers to their mailers to track results painlessly. Thus, they can now tie every donation to a specific campaign and calculate their ROI precisely. Add Your Contact DetailsIt is crucial to have a contact information section in your letter. Print your letter asking for donations from businesses and individuals on your organisation’s letterhead. Also, ensure that your letterhead has your brand logo, contact number, email address, mailing address, and website link. Thank the Reader and Sign the LetterIn your closing line, thank the reader for their time and donation in advance. It creates a sense of belonging and responsibility in the readers’ minds, pushing them to donate. Then, add your signature at the end to show that this fundraising letter is from a genuine person. It is always better to have a leader from your organisation write a letter as a representative to create 1:1 relationships. Include a PostscriptA postscript line helps you reinstate your message and CTA in a few words. Many people skip the letter asking for donations to read this line first. Hence, ensure to make it interactive and meaningful. Here’s a charity fundraising letter template you can use for reference: [Full name] [Your organisation’s mailing address] [Mailing date] To, [Recipient’s full name] [Their mailing address] [Salutation] We at [your organisation name] are writing this letter to inform you of our upcoming charity initiative for [your cause]. Our mission is to always [insert your organisation’s primary purpose], and we would like to ask for your help again. We want to raise [insert the total amount you want to raise] for [insert the name of your project (if any)]. You can check our website or find the attached pamphlet with this fundraising letter to know us more deeply. It will also help you see how your contributions have been helping people for the past [the number of years since your organisation’s establishment]. With a small donation of [donation amount you want from the reader], you can help [state your cause]. You can donate using this link [your online fundraising page link] or send us a cheque at the return address on the letterhead. Feel free to contact us for further questions, concerns, or clarifications. I am thanking you in advance for your support. [Signature] Sample Donation Request Letter for Nonprofit OrganisationsHere’s a sample fundraising letter you can use for mailing your charity appeals to potential donors: MILLIE POLLARD 48 WESTWOOD ROAD SOUTHAMPTON SO53 5PD Date: 20th July 2022. To, NOAH HOLLAND 20G BAKER STREET LONDON SW1H 9NP Dear Mr Noah, We at ‘Save the Disabled’ organisation have been working to help the needy for the past 20 years. Along the way, we were lucky enough to meet hundreds of volunteers and donors to help us, and we know you are one of them! We want to thank you on behalf of our team and all the people we support. Today, we are writing this letter asking for donations for our upcoming drive. This project would empower us to help nearly a hundred people suffering from neurological and physical diseases. Our primary objective is to fulfil their basic needs and create a good life for these people. The drive is at 7 Parker Street in London on 10th August, from 11 AM to 5 PM. You can join us there or donate now using the QR code below. Alternatively, you can pay on our website or send a cheque to the address mentioned in this fundraising letter. Please feel free to reach out if you want any more information or have any queries. We would be happy to answer your questions. Thanks in advance for your previous donations and ongoing support throughout the years! Yours sincerely, [Signature] PS- We hope to change a hundred lives for the better with this drive. Click the link below to get more details about our initiative. How Should You Send a Fundraising Letter and When?There are many options to send your letter asking for donations to your target audience. You may use direct mail, social media, email, and other channels to reach potential donors. Let us first consider direct mail:
On the contrary, the open and response rate for email marketing has been on a decline. Users have abandoned 57% of all email addresses after receiving too many marketing emails. Hence, sending your letter requesting donations for nonprofit institutions via direct mail is advisable. The best time to send these letters is during pre-tax periods when most people and companies donate willingly. Also, you can conduct charity campaigns throughout November and December because these months see the highest number of donations every year. However, you may send a general or campaign-specific fundraising letter to your intended audience all year round. Just ensure that you use a segmented mailing list. You can use PostGrid’s print and mail API to plan and flexibly launch your campaigns. It helps you place orders for any number of letters you want anywhere within minutes. With our 2-business day SLA, we can ensure they are ready to mail quickly and efficiently. Best Tips to Send a Letter Asking for Donations From Businesses and IndividualsYou can use the following tips to write a successful fundraising letter and garner more support for your campaigns: Make an Emotional AppealUnlike business marketing letters, your charity appeal should be emotional. Try to drive donations with a heart-touching storyline talking about your accomplishments so far. You can include links to videos showcasing your work in the community. Or you may add some real-life stories of how you helped others. Categorise Your AudienceYou must segment your mailing lists before sending a fundraising letter to your audience. Mailing the same letter to every person in your database kills the purpose of your campaign. Therefore, try to categorise your potential donors according to their:
Younger donors contribute more to nonprofits supporting mental and physical healthcare than the older population. Also, women are more likely to donate to animal welfare, children’s help, and art-based organisations than men. Hence, statistics prove that you need to target the correct audience to see better results for your fundraising letter campaign. Add Relevant Visuals and Extra MaterialsAdding images to your letter asking for donations to depict your work is always a good idea. They make your appeals more interactive and trustworthy. Or you can send postcards and flyers containing relevant imagery if you don’t want to insert them into your letter. Direct Readers to Your WebsiteMost recipients would want to donate online right after reading your fundraising letter. So, remember to direct them to your online fundraising page where they can contribute in only a few steps. You may also include social media links to help people know your organisation better and follow you. This practice can boost your online traffic and bring in more contributions. Avoid Jargon and Be More ConversationalPlease refrain from using internal jargon that can confuse the readers because it can ruin even the best fundraising letters examples. Instead, speak to them personally as if you are having a face-to-face conversation. Track Your DataTracking the responses of your fundraising letter campaigns helps you understand your audience well. It also lets you plan your upcoming campaigns with more knowledge about your key demographics. Automate Your Mailing ActivitiesEmploying a direct mail API like PostGrid to automate your mailing tasks can help you send a fundraising letter to donors at 75% cheaper rates. Thus, you can save more money for your cause and spend less on printing and logistics. Also, you can eliminate manual labour, which requires more people and time. Our solutions allow you to mail across the country via Royal Mail conveniently and speedily. More About PostGrid’s Direct Mail Solutions to Help Nonprofits and Faith-Based OrganisationsPostGrid offers a wide range of features to help you create, print, and ship a letter asking for donations to your audience. Our clients send thousands of letters and other mail items monthly via PostGrid. Also, they have several choices to deploy PostGrid for their print and mail activities:
Recently, we met the Chief of a reputed charitable organisation to discuss our membership plans. They had a lot of queries, like:
Our representative had a lively conversation with them, clearing all their doubts one after the other. First, there is no minimum or maximum mailing caps at PostGrid. You can send your letter asking for donations in any volume you see fit. We can always help you switch to different plans if your requirements grow. If you aren’t sure yet, you can start with our Starter plan at only $0—which allows you to mail up to 500 letters. And you can check your limit, send a fundraising letter to prospects, and access campaign reports by navigating your dashboard. Our customer support team is available 24 x 7 to assist you if you have any concerns about our API integration or other topics. After the conversation, the client went for our Growth plan because they wanted to send around 4,000 to 4,500 letters monthly. Today, they get a response ratio of 6% to 8%, helping them start several new initiatives throughout the country. Are you also ready to print and mail a fundraising letter to potential donors according to your requirements? Request a demo now, and we will solve your queries and help you conduct cost-effective campaigns! Ready to Get Started?Start transforming and automating your offline communications with PostGrid The post Fundraising Letters Best Practices appeared first on PostGrid UK. source https://www.postgrid.co.uk/non-profit-fundraising-letters/ source https://postgridunitedkingdom.blogspot.com/2022/07/fundraising-letters-best-practices.html Via https://suzannefcox.tumblr.com/post/690883130660356096 |
ABOUT MEI am Sarah. I am a senior UI developer with 5+ years of experience and specialization in Android app development. Designed applications that increased user satisfaction by 20% and resolved persistent browser compatibility issues for Firefox users whilst rigorously adhering to project deadlines. ArchivesNo Archives Categories |